How to target in wow

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Which three clients would be great to put in front of the camera to talk about their experiences of working with you? How can you showcase your expertise with a story? A written testimonial is nice, but a video brings it to life. Specialists get paid more, so it’s worth going through your customers and work out where you already have areas of specialism.

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Either in a particular product or service or a sector.

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Now is a great time to take a step back and look at your current clients, and work out who you’d really like to work with.